Audience Assignment

  • Look at your brand’s most recent social media posts (up to 10) and their comments.
  • Examine the recurring comments and questions, reactions and consider the content formats. Give me at least three insights about the brand you were able to infer from their social media alone.
  • Next, tell me who you believe who they are targeting as their audience based on what you saw.
  • Then create one persona based on what you learned and you can use this template.